Wednesday 9 November 2011

the bournvita ad!

hi ....all mothers must have seen the new bournvita ad...where 2 mothers talk over coffee. 1 says we need vitamin D for absorbtion of calcium from the milk. so??...so add bournvita!!! WHY?? i may ask the bournvita producers?????
VITAMIN D IS A GIFT FROM THE SUN- GOD TO US.... we do not need that processed fortified vitamin D when we get it naturally for free!!
I am a nutritionist and a strong advocator of naturally available sources of nutrients.....when a nutrient is being available to us naturally, why should we spend money over a processed stuff is what i still dont understand.
want to know ur views over this...

1 comment:

  1. I agree with you.

    One more thing I noticed - Milk already contains Calcium and Vitamin D both. Why do they convey a wrong impression that Milk is not sufficient and that it must be supplemented with Bournvita, for Calcium absorption. The disappointing part is that they distort public opinion to their advantage.

    This is similar to the 'Iodized Salt' advertisement. Milk and Curd already contain Iodine. Indians consume plenty of milk and curd daily. It is really disappointing that they contaminate people's mind for profit motive.

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